【圣路易时报讯】圣路易郡郡长Sam Page于2024年1月10日(星期三)在密苏里大学圣路易校区(UMSL)Touhill表演艺术中心发表郡情演讲时公布了新设计的圣路易郡标志，阐述创建圣路易郡新品牌的方向和努力。
Page郡长表示，新标志是圣路易郡一个有凝聚力的象征，让圣路易郡的品牌口号「机会中心」栩栩如生。他说，我们圣路易郡地区的人口几十年来一直停滞不前，我们要增强自己的竞争力，就必须团结一致和我们邻近的大都会区，例如奥斯汀、纳许维尔竞争，他们和其他大都市地区在品牌宣传方面做得很好，我们即将奋起直追。
这个新品牌将产生许多广泛的影响，它将为所有郡政府机构的沟通提供更强有力、更一致的声音。它将更有效地促进圣路易郡成为游客、企业和未来居住的理想地方。它也代表了圣路易郡当前的价值观，同时也为我们的未来做好准备。
圣路易郡的新标志结合了两个传统的圣路易元素：第一是百合花，向圣路易地区的法国历史和遗产致敬，第二是编织式的圆形设计，代表了与圣路易郡接壤的密苏里河、密西西比河和默曼河，但它也代表了政府与人民、县与市之间的伙伴关系，以及工作与生活的平衡。这个新标志提醒我们，只有透过合作，圣路易郡才能继续走向繁荣。
与圣路易郡新标志搭配的是新的圣路易郡口号：机会中心。这个口号说明了圣路易郡为所有的人群提供的多种可能性和机会，它是对企业前来发展的邀请，是对家庭在此安家乐业的号召，也是游客前来放松、学习、旅游、消费等的所在地。
County Executive Page Unveils New County Branding
ST. LOUIS COUNTY, MO (January 10, 2024) – County Executive Dr. Sam Page unveiled Saint Louis County’s new logo and branding at today’s State of the County address.
“The logo serves as a cohesive symbol of Saint Louis County, bringing our brand tagline “Opportunity Central” to life,” Dr. Page said. “Our region’s population has been stagnant for decades. We can’t compete against ourselves. We must work as one. We want the Austins, the
Nashvilles, and the other metro regions that have done a fine job of branding themselves to know that we see you, but we are also competing with you.”
This new branding will have a number of wide-reaching effects. It will give a stronger and more consistent voice for all county governmental agency communications. It will more effectively promote Saint Louis County as a desirable destination for visitors, businesses and future
residents alike. And it better represents the current values of the county while positioning us well for the future.
The new logo for the county combines two, traditional St. Louis elements: The first is a fleur-de-lis, a nod to our area’s French history and heritage. The second element is this woven circle design. This represents the Missouri, Mississippi and Merman rivers that border our county, but it also speaks to the partnership between the government and its people, the county and its municipalities, as well as the balance of work and life. It’s a reminder that only through collaboration can Saint Louis County continue to move toward prosperity.
Paired with our new county logo is a new county slogan: Opportunity Central. This line speaks to the many possibilities the county holds for people of all kinds. It serves as an invitation for businesses to come and thrive, a call for families to make their homes here or a destination for visitors to come to relax, learn, eat, play and more.
